Career Lifestyle

Lessons From Kawhi Leonard’s New Balance Deal

By: Ruth Jordan

To my fashionistas,  you wont believe this ! Today were talking sports, and before you write me off, fashion is definitely tied into this on so hold on. Kawhi Leonard, one of the best basketball players in the NBA has recently embarked on obtaining a sneaker endorsement deal and he showcased a level of strategical intelligence we all can appreciate. 

The Raptors’ former NBA Finals MVP, all star, and two-time Defensive Player of the Year was in the works of an endorsement deal with Jordan Brand, and decided otherwise due to the offered compensation. Though the deal on the table was a 4-year contract with an estimated worth of over 20 million USD, broken down per year the athlete would walk away with just over 5 million USD a year, but is 2 to 3 times less that that of which his counterparts receive from other brands. To add to this Jordan wasn’t offering Leonard a signature shoe. 

It was in this instance Leonard and his team sought out for a deal that was equivalent to standards & worth or Leonard. New Balance was the fit for this all star, offering much more than 5 million USD per season, and he’s the biggest basketball act the brand has hosted since James Worthy in the 1980’s. Following puma re entering the basketball sho scene, as mentioned in a previous post, New Balance has followed suit so this should be an interesting creative time for the brand. Just a reminder to never settle, if you know your worth never let any one low-ball you sis. It can be at work, school, or even personal relationships, always remember you come first, and you create your own opportunities. 

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RuthOliviaJ is a senior in the Business & Technology of Fashion BA program at New York City College of Technology. Her goal is to continue her career in the fashion world by becoming an e-commerce developer, as well as being a fashion travel blogger.

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